Last updated: February 2026

We believe it is essential to handle your personal data with care. In processing personal data, we comply with applicable laws and regulations, including the General Data Protection Regulation (GDPR).

This privacy statement explains what personal data we collect through the Profit for Good website, why we collect it, how we process it, and what rights you have. Because our website is intentionally small and simple, the scope of data collection is limited.

We may update this privacy statement from time to time. We recommend reviewing it periodically.

CONTACT DETAILS

Stichting The School for Moral Ambition
Barentszplein 7
1013NJ Amsterdam
Chamber of Commerce number in The Netherlands: 92257461

If you have any questions about the processing of your personal data or about this privacy statement, you can contact us at info@moralambition.org. We're here to assist you!

For questions about this privacy statement or the processing of your personal data, please contact us at:
info@profitforgood.org

WHAT DATA WE COLLECT

We collect personal data in two primary situations:

1. When you request to download the Manifesto and/or subscribe to updates via a Webflow form.
2. When you apply to join the Alliance via a Typeform application form.

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MANIFESTO DOWNLOAD AND NEWSLETTER SIGN-UP

When you request the Manifesto or sign up for updates through our website, we collect:

• First name
• Last name
• Email address
• Company name (if provided)

Purpose and Legal Basis

We process this data to:

• Send you the Manifesto
• Add you to our email update list
• Inform you about relevant developments

The legal basis for this processing is your consent.

Processing Tools

Form submissions are:

• Captured via Webflow
• Processed through Make (automation tool)
• Stored and managed in Folk (CRM and email tool)

Retention Period

We retain your data for as long as you remain subscribed. You may unsubscribe at any time via the link in our emails or by contacting us.

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ALLIANCE APPLICATIONS

When you apply to join the Alliance via Typeform, we may collect:

• First and last name
• Email address
• Company name
• Region
• Role within the organization
• Expected profit range
• Donation status
• Donation percentage
• Any additional information you provide

Purpose and Legal Basis

We process this data to:

• Assess eligibility for the Alliance
• Route applications to the appropriate contact person
• Communicate about the application
• Maintain internal records of applications

The legal basis for this processing is legitimate interest (application assessment and communication) and, where applicable, consent.

Processing Tools

Alliance data is:

• Collected via Typeform
• Processed through Make
• Stored and managed in Folk

Depending on the application outcome, contacts are placed in the appropriate internal group for follow-up.

Retention Period

We retain application data for as long as necessary to assess and follow up on your application. You may request deletion at any time.

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COOKIES

Our website uses limited cookies necessary for functionality and performance. We do not use extensive tracking or profiling tools.

If analytical or marketing cookies are used, this will be clearly communicated through a cookie banner where you can provide consent.

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SHARING OF DATA

We do not sell or share your personal data with third parties for commercial purposes.

We use trusted service providers (processors), including:

• Webflow (website hosting and forms)
• Typeform (application forms)
• Make (sending data from Webflow and Typeform to Folk)
• Folk (CRM and email communication)

We have appropriate agreements in place to ensure your data is handled securely and in accordance with GDPR.

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TRANSFER OF PERSONAL DATA

Where possible, we store and process personal data within the European Economic Area (EEA). If data is processed outside the EEA, appropriate safeguards are in place.

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SECURITY

We implement appropriate technical and organizational measures to protect your personal data from loss, misuse, unauthorized access, disclosure, or alteration.

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YOUR RIGHTS

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict processing
• Object to processing
• Request data portability

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To exercise your rights, please contact us at info@profitforgood.org. We may ask you to verify your identity before fulfilling your request.

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If you have concerns about how we handle your data, we encourage you to contact us first. You also have the right to lodge a complaint with the relevant data protection authority.

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